Wi-Fi sponsorship is a marketing strategy in which a business partners with an organization or venue to provide Wi-Fi access to customers in exchange for branding and advertising opportunities. Here are a few ways that a business can use Wi-Fi sponsorship:
- Venue sponsorship: A business can sponsor the Wi-Fi access at a venue, such as a sports stadium, concert hall, or shopping mall, in exchange for branding and advertising opportunities within the venue. This can include displaying the business’ logo on login pages, creating branded splash pages, or placing advertising banners within the venue.
- Event sponsorship: A business can sponsor the Wi-Fi access at an event, such as a trade show, conference, or festival, in exchange for branding and advertising opportunities at the event. This can include having the business’ logo on event signage, creating a branded Wi-Fi login page, or having the business’ representatives on-site to interact with attendees.
- Public Wi-Fi hotspots: A business can sponsor public Wi-Fi hotspots in a specific area, such as a city center or shopping district, in exchange for branding and advertising opportunities. This can include displaying the business’ logo on login pages or creating branded splash pages.
- In-store Wi-Fi: A business can sponsor the Wi-Fi access within their own store or chain of stores, in exchange for branding and advertising opportunities. This can include creating a branded Wi-Fi login page, displaying the business’ logo on login pages, or sending marketing messages to customers who connect to the Wi-Fi.
Overall, Wi-Fi sponsorship is a way for businesses to provide value to customers by offering them Wi-Fi access in exchange for branding and advertising opportunities. By partnering with organizations and venues, businesses can reach a wider audience and create more effective marketing campaigns.
WiFi Sponsorhip Case Study
High Density WiFi sponsorship at New York baseball stadium is the partnership between a sports stadium and a famous telecommunications company. The telecommunication company wanted to increase brand awareness and reach a larger audience. They approached the Yankee stadium, and proposed a Wi-Fi sponsorship deal.
Under the agreement, Telco would provide and maintain the Wi-Fi access for the sports stadium in exchange for branding and advertising opportunities. Telecom company’s logo would be prominently displayed on the Wi-Fi login page and throughout the stadium. In addition, they would have the opportunity to create branded splash pages and advertising banners within the stadium.
The partnership was a success for both telecom and stadium. The sports stadium was able to provide their customers with fast and reliable Wi-Fi access, which improved the overall fan experience. In turn, telco was able to reach a large audience and increase brand awareness.
Through the partnership, telco was able to collect data on the customers using the Wi-Fi, which helped them create targeted marketing campaigns. The company also used the opportunity to showcase their latest technology and services to the audience.
The partnership between both was a great example of how Wi-Fi sponsorship can be a mutually beneficial marketing strategy. The sports stadium was able to improve the fan experience, while telco was able to reach a large audience and increase brand awareness.
WiFi Sponsorship Opportunities
There are many opportunities for businesses to use Wi-Fi sponsorship as a marketing strategy. Here are a few examples:
- Airports: Airports are high-traffic areas where travelers are often looking for Wi-Fi access. A business can sponsor the Wi-Fi access at an airport in exchange for branding and advertising opportunities, such as displaying their logo on the login page or creating branded splash pages.
- Hotels: Hotels are another high-traffic area where travelers are often looking for Wi-Fi access. A business can sponsor the Wi-Fi access at a hotel in exchange for branding and advertising opportunities, such as displaying their logo on the login page or creating branded splash pages.
- Shopping centers: Shopping centers are another high-traffic area where customers are often looking for Wi-Fi access. A business can sponsor the Wi-Fi access at a shopping center in exchange for branding and advertising opportunities, such as displaying their logo on the login page or creating branded splash pages.
- Public transportation: Public transportation systems such as buses and trains are also high-traffic areas where customers are often looking for Wi-Fi access. A business can sponsor the Wi-Fi access on public transportation in exchange for branding and advertising opportunities, such as displaying their logo on the login page or creating branded splash pages.
- Public spaces: Public spaces such as parks and plazas are also high-traffic areas where customers are often looking for Wi-Fi access. A business can sponsor the Wi-Fi access in a public space in exchange for branding and advertising opportunities, such as displaying their logo on the login page or creating branded splash pages.
These are just a few examples of the opportunities that businesses can take advantage of with Wi-Fi sponsorship. By identifying high-traffic areas and partnering with the organizations that manage those areas, businesses can reach a large audience and increase brand awareness.