Online advertising is a relatively young marketing tool that became popular in the early nineties of the last century. There are such types of promotion of advertising campaigns on the Internet:
- contextual advertising;
- display advertising;
- viral marketing;
- social marketing;
- e-mail newsletter.
Why Wi-Fi Advertising?
Unlike advertising on the Internet, Wi-Fi advertising is a more loyal way of communicating with a client, which, first of all, receives 100% of the customer’s attention. Wi-Fi ads are ads that are displayed when connected to a free Wi-Fi network. After interacting with the advertising offer, the user gains access to the Internet.
|Internet advertising||Wi-Fi advertising|
|Over saturation of advertising content on the Internet causes “banner blindness”||The user is guaranteed to pay attention to your product / service in a memorable interactive format|
|Low conversion of ad link clicks||High conversion of ad link clicks|
|Negative attitude from users: due to over saturation with ads, most people fundamentally do not click on links on sites or block ads||Loyal attitude of users: in exchange for viewing ads, they get high-quality Internet access|
Internet Advertising Drawbacks?
Although advertising on the Internet is still considered a growing industry of marketing, it has already become quite boring for Internet surfers. Along with what is developing “banner blindness” – the worst enemy of advertisers. Moreover, the level of trust of site visitors to the safe use of the World Wide Web is decreasing every day: in recent years, more and more often you can stumble upon articles about the leaking of users’ personal data (for example, the scandals around the Facebook company).
Y5Media WiFi Advertising
Based on this, with the Y5Media platform, you get not only loyalty from customers, but also trust. We care about the safe storage of users’ contact information.