Internet and Wi-Fi advertising as a type of advertising and its effect on the consumer are investigated. Also studied the leading place of social networks in the dissemination of advertising, which have gained particular relevance during the pandemic, and considered the cognitive, emotional (effective), behavioral features of the socio-psychological impact of advertising on the consumer.
Internet and Wi-Fi advertising as a type of advertising and its effect on the consumer are investigated. Also studied the leading place of social networks in the dissemination of advertising, which have gained particular relevance during the pandemic, and considered the cognitive, emotional (effective), behavioral features of the socio-psychological impact of advertising on the consumer.
Wi-Fi advertising is a relatively new form of digital marketing that utilizes Wi-Fi networks to deliver targeted ads to users who are connected to the network. This form of advertising is becoming increasingly popular as more and more people rely on Wi-Fi networks to access the internet.
Internet and Wi-Fi advertising as a type of advertising and its effect on the consumer are investigated. Also studied the leading place of social networks in the dissemination of advertising, which have gained particular relevance during the pandemic, and considered the cognitive, emotional (effective), behavioral features of the socio-psychological impact of advertising on the consumer.
Wi-Fi marketing is designed primarily for the business audience and the younger generation. Representatives of the latter spend up to 60% of their time alone with phones and tablets, not noticing advertising billboards and commercials on TV, so advertising on gadget screens is an obvious and correct solution. Pluses - mass coverage and low price for each contact with the consumer with high conversion.
When connected to Wi-Fi in an institution, users are taken to the authorization page and after viewing ads they can access the Internet. With the help of templates, you can make beautiful authorization pages in the corporate style of the institution. Uploading a logo, background image, changing button colors and text in your personal account is very quick and easy. Follow the instructions for customizing the appearance of authorization pages.
Unlike advertising on the Internet, Wi-Fi advertising is a more loyal way of communicating with a client, which, first of all, receives 100% of the customer's attention. Wi-Fi ads are ads that are displayed when connected to a free Wi-Fi network. After interacting with the advertising offer, the user gains access to the Internet.
Free Wi-Fi is no longer an advantage, but a must-have for any establishment. We go to a coffee shop for our favorite drink, and at the same time do not forget to grab a laptop: finish a work task, schedule planned projects, or just watch an episode of our favorite TV series. No internet access? There is a reason to think about changing the selected location.
Free Wi-Fi is no longer an advantage, but a must-have for any establishment. We go to a coffee shop for our favorite drink, and at the same time do not forget to grab a laptop: finish a work task, schedule planned projects, or just watch an episode of our favorite TV series. No internet access? There is a reason to think about changing the selected location.
Free Wi-Fi is no longer an advantage, but a must-have for any establishment. We go to a coffee shop for our favorite drink, and at the same time do not forget to grab a laptop: finish a work task, schedule planned projects, or just watch an episode of our favorite TV series. No internet access? There is a reason to think about changing the selected location.
